My Accidental SEO Success – 3rd Place on Google for sole trader invoice template


Sole trader invoice template search result screenshot

In May I added a sole trader invoice template to the One Man Band Accounting website.

I’d had a lot of enquiries from new businesses needing help getting started and I remember what it was like when I became self-employed.

That was in 2007, and I felt completely at sea, there was so much that was new and important, I was scared that I’d drop the ball and miss something, or many things!

I searched back then to find an invoice template that was suitable for what I needed (new business sole trader, no VAT, selling services, nothing fancy).

Fast forward to 2013 and a lot has changed.

 Sole trader invoice template made available

I took the One Man Band Accounting invoice template  and made it available in pdf and docx formats to customise for your own business. It’s suitable for UK sole traders who aren’t VAT registered.

That was that, or so I thought.

Don’t promote!

Beyond a few automated tweets it hasn’t been promoted.

As I write it’s at number 3 or 4 in Google for several search terms and is downloaded almost every day.

There’s a big demand out there it seems!

I’m astonished at going from nowhere to number 3 in Google search results, and it’s at numbers 4 and 5 as I write for related search terms.

I have Studiopress Genesis with Focus child theme and Yoast SEO plugin installed (which I don’t do that much with, it’s just there) so maybe that has something to do with it 🙂

These things really do work!

Have you had any accidental SEO successes?


EDIT – It seems if you want to be cold called and cold emailed by rather too many SEO companies who you don’t know from Adam, mentioning SEO is the way to go. So those people looking at my blog, please don’t call. I have a long list of trusted providers already. If any one man bands ARE looking for a business to look after their SEO, I can recommend a few folks. They don’t do cold calling. They do do an excellent job.

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  1. Hi Rosie – you are just doing what Google have said all along you should be doing, providing great, valuable content for your users. If your site is being used, and if that page is becoming a great resource, then you deserve to be there for those keywords. I assume you use Google Analytics to see which keywords are bringing you visitors already? If so, look through those keywords and see if you could write something of value, or another useful resource and create specific content for target keywords.

    Keep up the good work, it’s good to see small businesses doing well in search, it isn’t always the case! (Google likes to promote bigger brands at present).

  2. Thanks Martin. I will admit to rarely checking Google Analytics. I write content and that’s about it. I looked last month as I was getting huge amounts of downloads and since I hasn’t done any promotion it could only be coming from Google.

  3. Hi Rosie,

    I’ve had an accidental Google SEO success. For two years, I ranked #1 and #2 for the search terms “procrastination webinar”. I was always surprised when I heard from people who found me this way, because I put zero effort into my SEO.

    (I even rank higher than David Allen from Getting Things Done, considered one of the gurus in this area!)

    I just checked then, and realised I’m still at #1, but my #2 ranking has dropped off when I changed the name of my webinar.

    Celebrating accidental wins alongside you!

  4. That’s marvellous! You must be making more noise 🙂

  5. I’m a proud member of that gang too! I contributed to a forum posting 3 years ago advising against an action and it seems to be a frequently used term and I always come up and had work from it!

  6. I put ‘debt collection steve’ into Google yesterday as I couldn’t remember the business name or your surname, and wanted to include you in the Resources And Support section of the Tax Return Toolkit. There you were, right at the top.

  7. Well done Rosie. And good on you for celebrating and sharing your successes too. I’m impressed (again).

    I have an interest in a tax dating site that has consistently ranked high on google for a very popular search term. I did nothing specific to chase a high ranking other than produce loads of popular and relevant content.

    These days I am trying to avoid associating my name with it to reduce confusion and dilution of my main business focus.

  8. Dating for tax professionals rather than VAT getting cosy over a bottle of red with IFT?

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